BEHIND THE BRAND with Chloe from Chloe Zara Hair

With two decades in the hair industry, Chloe Zara Munro has cemented her place as both an artist and an innovator when it comes to creating truly unique, efficacious hair solutions.

Not only has she spent considerable time refining her technical skills, but she’s had first-hand experience with the diverse world of hair. After trialling countless brands and products, Chloe discovered there was a need for a haircare range that was clean, effective and focused on building the overall health of both the scalp and the hair. Her dream was to create a product range that could used by all hair types, with the end result being hair that feels and looks incredible.

Currently on maternity leave after the birth of her second child we caught up with the inspirational businesswoman to chat all things 'Behind the Brand'.


Three words that define the Chloe Zara brand?

Modern, luxurious haircare.

Where did the idea for Chloe Zara Hair come from?

After working as a hair stylist for close to two decades, I had the dream of creating a New Zealand made haircare range that was unique and focused on building the overall health of the hair and scalp. 

At 10am I am usually:

With my new born baby Otto, feeding him or out for a long walk. 

Daily necessity:

Drink lots of water!

How would you describe your personal style:

Effortless, casual and classic. 

Favourite Chloe Zara Hair product currently:

Hair & Body Perfume Oil - forever my favourite. 

Winter or Summer:

Winter!  I love winter fashion. 

Best part of my job:

Creating product and educating the importance of why we need a long term haircare routine.

Worst part of my job:

When things don’t quite go to plan...

How I stay motivated:

Keeping track of my goals and not giving up. I also find daily exercise so important to stay motivated as it helps me keep a clear mind. 

My top distraction is:

Instagram & TikTok. 

Soundtrack in the office:

The Chill playlist on spotify. 

Snacks on hand:


When I’m not in the office, I am:

At home with my two little boys, Albie and Otto.

Advice I would give my younger self:

Stay organised with admin and finances.

Current Muse:

Tania Sarin.

Brands I admire:

Aesop, Tata Harper Skincare and Emma Lewisham.



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